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Don't lie to yourself

Some people start businesses to become rich and famous. Others start businesses because they have no other option. And yet others start them for the craft. To continuously push themselves and their ability.

Each of these businesses have a different trajectory in mind from the founding.

I had a boss that wanted to start a software company with me. We had some ideas for products. His inclination was more the first type. The goal was money, so outsourcing the building of the core product to the cheapest contractor was the logical way forward. The product was just a means to an end. I approached it with the later mindset. Make something great and polish it.

I had thought maybe if I had exposed him to my way of thinking he would see it my way. And he likely thought the same about me.

It didn’t work out.

Two fundamentally different approaches to building a software business. And one one where I could be be comfortable with my choices.

Don’t lie to yourself about what you’re trying to build. Then focus on it with all of your might.

—jvd