###############################################################################

      *****************        Hey! Welcome to the Kwoosh Workshop
     *******************       -----------------------------------
    *******  *****  *****
   ********  ****  *******     This is where we talk about the things
  *********  ***  *********    we're working on.
 **********  **  ***********
***********     *************  Most things start as messy ideas before
 **********  **  ***********   they get polished into finished features.
  *********  ***  *********
   ********  ****  *******     This is a place for messy ideas.
    *******  *****  *****
     *******************       For the completed product see kwoosh.com
      *****************

###############################################################################
                

The fog of building

When you’re working on a project day in and day out, it’s sometimes hard to see the big picture. You get lost in the haze of minor details and the search for perfection. For the past week or so I’ve been lost in the fog.

It started after we managed to soft, soft launch Kwoosh. It had been a hectic week getting everything finished, and then the relief of releasing started to turn into the dread of iterating.

What you had thought was a finished job and good enough to launch, is actually more of an embarrassment, and you see issue after issue and tweak after tweak. This leads you to then continue to slog away on stuff…until you end up lost in the fog.

In the fog you lose your extended vision and so without careful attention you can start to wander off course and get lost. You aimlessly chase after little bugs or sharp edges and before you know it you are going around in circles and not getting any closer to your goal.

The solution is to stick to path you were on. The fog will eventually lift and you will get clarity again. But whilst you are stuck in the fog you have to stick right on the path and have the faith that it will bring you out of the fog to the destination you originally intended.

—jw